Quantitative; shows the games ratings, this is important for the gaming industry because it shows how good the game is out of a certain number. Quantitative is a fast and easier. plus it shows how many people are playing the game and how many people have bought the game.
Qualitative; is questionnaires so this is very important for a gaming industry because they can read the opinions of there audience, also they can see the ages and the gender and they can see who plays it more male or female. The gaming industry will really relie on this for mostly the opinions so they can see whats good about the game, and whats bad about the game so they can see what they can do better on the next game or anything they can change on the game what the questionnaires about.
Connor
ReplyDelete• Analyse a section of the game and explain why you know it targets this age, gender, socio economic and psychographic
• Get one or two research links about who are typical gamers and summarise the information in your own words.
• Which way of describing an audience is more useful in your opinion (demographic, psychographic or socio economic scale)? Why do you think this?
• Summarise the common answers to each of your focus group questions in a lot more detail in your summary and then explain what the typical audience of this game is like.
• What were the positives and negatives of your focus group?
• Why is a focus group useful for the industry?