Assignment 26 unit 3 draft.

https://drive.google.com/file/d/0B9VZ_RS4IU4IQW1lc1lXSlZRSms/edit?usp=sharing

unit 26 assignements NOTES

Iron Man 

The target audience.

The target audience for iron man is young boys and men of all ages. But the iron man films can appeal to people who like comic books or super hero films or like action films. their have been 3 iron man films and the way the producer has advertise the films is by putting the trailers on at the cinemas and on tv. the main two actors are very well know so the producer made loads of posters of the main characters so the audience see who is the main character so the fans of the characters can go and watch the film cause their favorite star is init they might not even like action films. 


The use of iconography in this poster
is great because you see a good shot of
the suit all broken and the robots this would attract
Young boys and men because this shows its a action film.
The Dark red connotates danger,serious. the capital letters stand out.

Unit 26 Assignment 2. MPAA DONE WITH COMMENTS.

https://docs.google.com/file/d/0B9VZ_RS4IU4IclJ4RU15b3MyU2M/edit?usp=sharing

tutorial for dan.

http://www.youtube.com/watch?v=I8ey3yppV70&feature=youtu.be

assignment 26 unit 2 mpaa

https://docs.google.com/file/d/0B9VZ_RS4IU4IX1lDWENQQkZXM2c/edit?usp=sharing

unit 26 assignment 3

Notes
pick a film with a film following.

Get as much information on fan made videos, merchandise, interviews, official websites, reviews of the film, fan made websites of the film, sale figures, posters, trailers, competitions, sound tracks with bands,

 lord of the rings
 star wars
 twilight
 star trek
 batman
 IronMan
 spiderman


Psychographics are the labels are given to the audiences a target audience for a film can have more than one of the psychographic headings. my job is to prove how the marketing attracts these headings.
you can tell who the target audience is because of the film rating its got for example 12,15,18. you can also identify the audience by the genre. The gender of the audience is a big impact of the audience.

Mainstreamers - Like to follow what people like mainly in the biggest group.
https://answers.yahoo.com/question/index?qid=20110610213447AAFasSv

Many people who refer to themselves as members of the so-called underground believe that mainstreamers are tasteless and brainwashed by popular mass media; if something is well known or popular, it is automatically "lobotomized corporate claptrap". Though this can be true, there are many exceptions. Mainstream music fans, on the other hand, believe that little to no media exposure for a band means that the band sucks. Other people, who like what they like whether it's popular or not, consider both groups to be douchebags for denying themselves potential enjoyment for a goofy image complex that they won't give a crap about when they have to get a job and move out of mom's basement."

Aspirers  - like to buy the merchandise because they feel like they have to.


Succeeders - like to be right and get their point across.  
http://dictionary.reference.com/browse/succeeders
 to happen or terminate according to desire; turn out successfully; havethe desired result:

Our efforts succeeded.

2.

to thrive, prosper, grow, or the like:

Grass will not succeed in this dry soil.

3.

to accomplish what is attempted or intended:

We succeeded in our efforts to start the car.

4.

to attain success in some popularly recognized form, as wealth orstanding:

The class voted him the one most likely to succeed.

5.

to follow or replace another by descent, election, appointment, etc.(often followed by to).

6.

to come next after something else in an order or series.

verb (used with object)

7.

to come after and take the place of, as in an office or estate.

8.

to come next after in an order or series, or in the course of event

Explorers- likes change like new ideas more of a younger audience.
http://dictionary.reference.com/browse/explorer
a person or thing that explores.

2.

a person who investigates unknown regions:

the great explorers of the Renaissance.

3.

any instrument used in exploring or sounding a wound, a cavity in atooth, or the like.

4.

(initial capital letter). Also called Explorer Scout. a person betweenthe ages 14 and 20 who is an active participant in the exploringprogram sponsored by the Boy Scouts of America.

5.

(initial capital letter) Aerospace. one of a long series of U.S. scientificsatellites: Explorer 1 (1958) was the first U.S. artificial satellite. 

Reformers - likes to be challenged.
http://www.merriam-webster.com/dictionary/reformer

1

:  one that works for or urges reform

2

capitalized :  a leader of the Protestant Reformation

3

:  an apparatus for cracking oils or gases to form specialized products

I would find myself as an aspirer because I like to buy merchandise but mixed with succeeder I like to have my point across and to be right and be in control.



http://www.youtube.com/watch?v=geNKH4uMl60
http://en.wikipedia.org/wiki/Iron_Man
http://marvel.com/comics/characters/1009368/iron_man

Sound the iron man sound done by Black Sabbeth a very know band.
Stars- Robert downey jnr.

unit 26 assignemt 2

https://docs.google.com/file/d/0B9VZ_RS4IU4ISXlSU2pYdHBGNGM/edit?usp=sharing

unit 26 mpaa

https://drive.google.com/?tab=wo&authuser=0#my-drive

unit 26 assignment 1 POWERPOINT

https://docs.google.com/file/d/0B9VZ_RS4IU4Ib3g3alBPWllCRnc/edit

Unit 26 assignment2 notes

Negatives of MPAA?
boys dont cry- Kimberly Peirce 

Negatives
 people work very hard on making films.
sex scenes.
female pleasure.
No one knows who the people rate the films.
studios wouldn't release films if the rating is to high.
they don't do notes on the films.

Positives- Get from  Jack VALENTI.

 matt stone - Orgasmos- No notes( Idendepent )
  South park ( Paramount ) Asked to cuts parts out.

 Kevin Smith- If you choose not to accept not to choose the rating you cant market it.

  Jon Lewis
 David ansen- childish
 Wayne kreamer


G- General audience
pg- Parental guidance 
R- Restricted
NC17- No children under 17.


 The type of rating can change how much money you get. with out a rating your TV advert wouldn't work. Mpaa are set up to favor the studios

 Some people would rather have the government to come in and help.

1941- Disney Strike.
1945- Warner Bros strike.

MPAA sensor peoples films and that they shouldn't.

editing for turorial.

Final cut pro has four layouts on the left is the BROWSER the browser is where all your sequences go.
To the right of it is the VIEWER and when you click on any sequence it comes up in the viewer and you can look at what sequence you want to use.

 CANVAS is where your finish product goes and you can watch it.


The TIMELINE  is where you do all your editing like Cutting,sound.

 Tool Bar is on the right side of the timeline and you get choose from 9 different tools.

Stephs Questions.

 Who are the MPAA?

The Motion Picture Association of America (MPAA) is an American trade association that represents the six big Hollywood studios. It was founded in 1922 as the Motion Picture Producers and Distributors of America (MPPDA) to advance the business interests of its members. In its formative years it took on the role of devising guidelines for film content which resulted in the creation of the Production Code, and currently administers the MPAA film rating system.
More recently, the MPAA has advocated for the motion picture and television industry through lobbying to protect creative content from piracy and for the removal of trade barriers. The MPAA has long worked to curb copyright infringement, including recent attempts to limit the sharing of copyrighted works via peer-to-peer file-sharing networks. Former Democratic Senator Chris Dodd is the Chairman and CEO.


 MPAA 6 production companies

Walt Disney Studios
Sony Pictures Entertainment
Paramount Pictures
20th Century Fox
Universal Studios
Warner Bros.


Film Ratings
 

General Audiences

All ages admitted. This movie contains nothing that would offend parents for viewing by children.

Such films may contain only mild violence or crude humor, and may have no nudity, sex, drugs or coarse (as distinct from impolite) language. The discrimination/bullying and emotional intensity must be minimal. Alcohol and tobacco may be used in small amounts by adults in the movie, but not by minors, especially in older G-rated films. The violence or horror must be cartoonish in nature or minimal in quantity. 

 

PG – Parental Guidance Suggested

Some material may not be suitable for children. Parents are urged to give parental guidance as the motion picture contains some material that parents might not find suitable for their pre-teenagers.

Such films may contain some violence,infrequent coarse language,crude situations,suggestive material,some rude or unsophisticated behavior, discrimination/bullying, thematic elements,disturbing/startling images, mild horror, action and peril, emotional intensity, drug references, alcohol, tobacco, brief partial or somewhat complete nudity and/or implied or some sexual situations. 

  

              PG-13 – Parents Strongly Cautioned

Parents are urged to be cautious as the motion picture contains some material that parents might consider inappropriate for children under 13.

Such films may contain moderate to strong violence, horror, action and peril, strong coarse language, some suggestive material and partial or somewhat complete nudity, strong rude or unsophisticated behavior, discrimination/bullying, alcohol, smoking, intense sexual situations, crude situations, thematic elements, emotional intensity, disturbing/startling images, and/or soft drug use or references. 

  

   

R – Restricted

People under 17 may only be admitted if accompanied by a parent or guardian. Such films may contain rough and/or persistent violence and suggestive material, hard language, strong horror, action and peril, strong crude sexual content, alcohol, tobacco, thematic elements, hard crude situations, emotional intensity, disturbing/startling images, hard rude or unsophisticated behavior, discrimination/bullying, sexually oriented nudity, and/or hard drug use.  

  

NC-17 – No One 17 & Under Admitted

This film is clearly adult and people under the age of eighteen are not admitted. Such films may contain brutality/pervasive extreme non-stop graphic violence, explicit sexual content, sexual assault, extreme horror, extreme emotional intensity, discrimination/bullying, crude situations, strong graphic non-stop language, disturbing/startling images, strong graphic drug use, alcohol, tobacco and/or aberrational behavior.

Video Turorial

Some of the videos I watched was boring and it was easy to lose interest. The second video was more interesting because it had good back ground music. The last one I watched was very boring cause the two guys was dull and didnt really do much.

assingment 26 unit 1 powerpoint prep.

Slid one.

What is an Auteur?

A auteur is a director but not any director you know its a certain directors work by what they do eg use camera angle,colour wash,actors.

 a filmmaker whose individual style and complete control over allelements of production give a film its personal and unique stamp. 
 http://dictionary.reference.com/browse/auteur

 Side 2.

Mise en scene.

Mise en scene is a french word its means everything in the frame. The characters are out side a cafe having a conversation then all the props start to explode. The lighting is very natural. The depth of focus is just on the characters.

Mise en scène encompasses the most recognizable attributes of a film – the setting and the actors; it includes costumes and make-up, props, and all the other natural and artificial details that characterize the spaces filmed.  The term is borrowed from a French theatrical expression, meaning roughly “put into the scene”.  In other words, mise-en-scène describes the stuff in the frame and the way it is shown and arranged.  We have organized this page according to four general areas: setting, lighting, costume and staging.  At the end we have also included some special effects that are closely related to mise-en-scène. 

http://collegefilmandmediastudies.com/mise-en-scene-2/

 Slide 3.

Sound.

Non diegetic

We get a good use of non diegetic sound track in this scene when the props start to explode. This make it clear that the characters are in a dream.

 Sound whose source is neither visible on the screen nor has been implied to be present in the action: 

• narrator's commentary
• sound effects which is added for the dramatic effect
• mood music

Non-diegetic sound is represented as coming from the a source outside story space. 

The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening.  We know of that certain sounds are represented as coming from the story world, while others are  represented as coming from outside the space of the story events.  A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy).  

http://filmsound.org/terminology/diegetic.htm

Dialogue

In this scene Christopher Nolan is trying to show realism with the conversation between the two characters.

conversation between two or more persons.

2.

the conversation between characters in a novel, drama, etc.

3.

an exchange of ideas or opinions on a particular issue, especially apolitical or religious issue, with a view to reaching an amicableagreement or settlement.

4.

a literary work in the form of a conversation: 

http://dictionary.reference.com/browse/dialogue

Diegetic

We get a good use of diegetic  sound when the coffee mug starts to shake but you can say this is non diegetic sound.

 Sound whose source is visible on the screen or whose source is implied to be present by the action of the film: 

• voices of characters 
• sounds made by objects in the story 
• music represented as coming from instruments in the story space ( = source music)

Diegetic sound is any sound presented as originated from source within the film's world 

Digetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame. 

Another term for diegetic sound is actual sound   

http://filmsound.org/terminology/diegetic.htm

Slide 4

Comparison ( Inception and Skyfall )

We get a wide two shot so we can see where the characters are going and what it looks like. Good use of depth of focus so we can see what they are wearing and also we see that the characters are wet from coming out the water but also look confused. This creates more tension for the audience and keeps them focused.

Christopher nolan auteur.

Christopher nolan auteur

Log and transfer.

The illustrations in this chapter show examples of the Log and Transfer window ingesting P2 footage. The window may display slightly different features when ingesting other video formats.    

 






















 
When working with video cameras that record to a memory card, you will use a process called logging and transferring to get the footage into Final Cut. Logging and transferring is the process of extracting the footage into an editable format. Most video cameras record video into a compress format like H.264 or AVCHD, which is difficult or impossible to edit natively. Logging and transferring will allow you to ingest footage into Final Cut Pro in a format that is easier for Final Cut to edit.

focal range. Depth of field.Rack of focus.

Focal Range.

 When choosing a new lens, or considering a camera with one built into it, the main consideration we have is its focal length. How much we can fit into a image, and how far we can zoom into distant details are determined by this, and together with its aperture it determines what types of photography are available to us.

 















 Depth of field.
 

In optics, particularly as it relates to film and photography, depth of field (DOF) is the distance between the nearest and farthest objects in a scene that appear acceptably sharp in an image. Although a lens can precisely focus at only one distance at a time, the decrease in sharpness is gradual on each side of the focused distance, so that within the DOF, the unsharpness is imperceptible under normal viewing conditions.

 Rack focus 

A rack focus in filmmaking and television production is the practice of changing the focus of the lens during a shot. The term can refer to small or large changes of focus. If the focus is shallow, then the technique becomes more noticeable. In professional films, a camera assistant called a focus puller is responsible for rack focusing. In his documentary film, The Sinister Saga of Making "The Stunt Man" the director Richard Rush claims he developed the technique in the 1960s. In the commentary to Firefly, Visual Effects Supervisor Loni Peristere comments that rack focus has been taboo in recent cinematography because such shots cannot be "repaired" in post production.