A i dent is a logo or a video what is trying to get across a brand or channel. This is a good marketing opportunity because you can also promote a programme what is new. You see Idents before a TV show comes on. Idents change all the time with different styles to them. I dents dont tend to last long ( 30 seconds ) This helps audiences to remember the channel . TV channels will use idents to help their schedule.
Why we use idents
Idents show what channel you are watching. But they also have idents to get their branding across ( Logo ). Idents are a good marketing technique to get something across.
https://www.youtube.com/watch?v=O7JASbRXeTI
The genre of this ident is comedy. Its comedy because what you see in the ident is something you wouldnt normaly see. For example a old man drawing a pair of boobs ( 0.03) and then at ( 0.11 ) we see a dog on a canal boat with a purple helmet on and a number 4 holding a sign saying " The purple helmet crew " and this gears you up for the show what's coming on and the next show what was coming on was a comedy.
At (0.19) we see the dog watching TV and the thing he is watching is another E4 ident. So this ident by E4 is suitable because it makes people laugh and thats the goal for a comedy. I think it's suitable for the genre because this ident is funny and the things we see init are totally random.
Film4 GAS STATION ident.
https://www.youtube.com/watch?v=xgdMuMqgnTs
The Gender what can releate to this ident can be both. The ident feels like it's a scene out of a movie so it's hard to say it's one or the other.
THE PURPOSE OF A IDENT:
- To persuade.
Idents like to persuade audiences so the channel
gets more views.
- To create a brand identity
Idents want to get across their logo or image
so the audience will remember them.
- To sell programmes
Idents are a good opportunity to get a new
programme promoted and noticed.
- To break up the programmes
This is so the viewer doesn't get bored of the same
adverts on
- To keep the viewer from turning over
Idents are important to keep the audience on the
channel.
- To map out the TV schedule.
SYLES OF IDENTS:
TCM
Footage filmed.( With Crew )
WATCH
Adobe after effects
https://www.youtube.com/watch?v=iqNY-Bmq_G0
Cinema 4d
Pre - visualisation
Voice over
BBC ONE
Post production - billboard transmission
Analysing a suite of Idents - BBC4
BBC FOUR IDENT.
We are going to analyse some BBC four idents from their suits.
DESIGN ELEMENTS: what ere the key colours,text,speed and use of space.
Colours - black and White of the logo. 8 secs in hand transition to pink ( other bright colours )
Connotate simplicity - Life being straightforward/ realistic.
PURPOSE: What do you think the Ident is being used for? What kind of audience is the ident targeting.
To sell variety of programmes. Because of footage.
The style is unexpected and trying to prevent you for turning over.
CREATIVE: What ere the most creative elements of the ident. What brand identity are they trying to create.
Transitions of the hand, Sound effects. Pace and structure is fast enough.
COMPARE: Which of the idents was more creative? Better at targeting the audience? suitable for audiences.
Design Elements: BBC FOUR BIRDS.
There Isnt a range of colours. The colours we see(shades) are black and white this suits what the ident is trying to get across. The ident is in my opinion is showing birds but also sea life and Beaches I know this because of the sounds they have used (0.01). Text.The only text is the logo for BBC Four they are not trying to distract you with any other text . Speed. The speed of the ident is slow.
Purpose: The ident is being used for to try and get across and genre whats on BBC Four.
The style is unusual.
Creative: You can tell that the ident was made on aftereffects or some sort of graphics website. BBC Four want their logo strongly in the ident.
Compare
Design Elements: BBC FOUR BEES.
All the colours stay the same during the ident. The colours used are bright: Blue, White and Orange. There isnt only text sept the BBC logo. The sound of the ident doesn't go and it doesn't fit for the purpose.
Purpose:
I think the ident is trying to reach out to a audience who likes Animals and their culture. This would target the high braw audience.
Creative:
This ident doesnt have much creative side to it. There is only still pictures. The transitions are very boring when they change the view of the image.
Compare
Comparison
The ident I thought was the most creative was Lauras. There is more variety in the shots - waterfalls, birds,jellyfish and also had better fitting sound. The bird ident was possibly the least creative because the use of greyscale was dull.
The bee ident was possibly the least creative because it has unimaginative sound and images.
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