these are some of the adverts they have banned or commented on;
http://www.theinquirer.net/inquirer/news/2277722/asa-bans-misleading-samsung-galaxy-tab-adverts
the ASA said it received complaints about two Samsung Galaxy Tab adverts, one on TV and the other online, that said customers would receive a free Samsung tablet or a discount when they upgraded to a high-end Samsungsmartphone.
The adverts claimed that users could receive a free Samsung Galaxy Tab 2 10.1 worth £279, or other discounted smartphone devices, when they traded in their old smartphone. The TV ad stated, for example, "Trade up now to a Galaxy Note II and you could get a free Tab 2 or money off selected Samsung products."
However, complaints flooded in after viewers realised that Samsung's offer wasn't quite what it seemed.
At the end of the TV advert, on-screen text said "T&Cs apply, selected smartphones, 16+", while the online ad stated that the product offer was only available for "selected smartphones".
The Asa bans the paddy power pistorius ad after more than 5,000 complaints. ASA has today ordered Paddy Power to immediately withdraw its controversial Oscar Pistorius campaign offering "money back if he walks" this is horrific because people shouldn't be betting on things like this shows no respect for the family of the young women who died. the paddy power advert was one of the most complianed about advert in all time in the uk
The asa said about the sainsburys advert that it was misleading promises The overall message of the ad was that you did not need to shop around to benefit from all of the deals on branded goods at Sainsbury's, Tesco and Asda. We understood that the amount of any voucher for the price difference would be reduced if any of the purchased branded items on offer at Sainsbury's were more expensive at Tesco or Asda, and that in order to achieve the cheapest overall price in these circumstances it would be necessary to shop in different supermarkets.
Advertisers use many different techniques to get the audiences attention such like the hidden message so the advert will grab the attention of the audience with something catchy then right at the end of the advert they will show the product what the advertisers want to advertise.
the 3 advert with the pony dancing uses the hidden message technique also the humourous style we know this because it has a pony dancing so it keeps the audience intrigued until the end and then it will come up with there product what they want to advertise.
The Cillit bang advert is very obvert because it shows the prop is gets straight to the point they want to advertise. The characteristics used in the advert is lifestyle.
Home work task
Who is thinkbox? and what do they do?
thinkbox is the marketing body for commercial TV in the UK, they do a lot of researching and marketing to help the advertisers get the best out of the tv. Thinkbox tell advertising companies when to put adverts on certain times.
what did the thinkbox research tell us about audiences and tv?
it told us that people now are wanting to get more engaged.Viewers can, and do engage with television commercials in a clearly observable way. it also tells us that the audience likes adverts with music in them so they can sing along.
- In between time: often when doing other activities; flit between sets; weekday daytimes
- My time: 'treat' viewing; often alone; mainly women; lunchtimes and late peak
Advantages
its easier to get thinkbox to do the research because they all know about tv adverts and advertising. the advertisers will get the most out of their adverts.
how think box did their research
thinkbox did their research by doing 3,000 person survey. the disadvantages is that people could lie on the surveys. They also put cameras in houses the disadvantages are that the people could act more cause the cameras are there.
BARB - barb os the official source of television viewing figures in the uk. we continually develop new ways of measuring what you and the rest of the uk are watching.
5 Different adverts what have different structures
http://www.youtube.com/watch?v=aKNqojGjT_Q ( yes sir, I will boogie in the office Cadbury's advert )
The Characteristics of this advert is better than others because it has a catchy song and its been researched that if you have a catchy song in a advert the audience is more likely to watch and engage with the advert. The techniques of this advert is obvert because it shows the a fast picture of a Cadburys chocolate bar. Also it has a emotional response because it makes you laugh. The style of the advert is humorous because it makes you laugh and I think its also a parody because the guy in the advert is dancing along to the song. The good use of a close up of the chocolate bar is good it fully shows the audience what the advert will be selling. Then once they do that they turn up the song in the advert to keep the audience engaged with the advert.
http://www.youtube.com/watch?v=jiyIcz7wUH0 ( Apple - iPad Air - TV Ad - Your Verse )
The Characteristics of this advert is lifestyle because it shows a lot of people working, having fun, doing hobbies. Also the characteristics are that it benefits because in the advert it try's showing that the ipad air is something that helps you and you can use it for almost anything. The techniques in the advert is a bit of overt because it doesn't try and sell the product straight away.The structure of the advert feels like a documentary. The advert also has a voice over. Style. The sound of the advert is very real. the advert cuts very well to each scene. The voice over fits in very well with the advert.
http://www.youtube.com/watch?v=XVpsjqsvttA ( FREEVIEW)
The characteristics of this advert is better than others because it has a cat singing cat in it and you don't really see that in a advert. The techniques of the advert is a hidden message, the message was right at the end of the advert because the advertisers know that the audience will watch the advert till the end because its funny. Also it has a emotional responses because it makes you laugh because of the cat and the bird singing to each other. Structure -
The style of the advert is Humorous because the cat and the bird do a duo of a song. The editing of the advert is very good because it has to be good.The shots in the advert fit in with the humour side of the advert for example the shot behind the bird where we can see the cat we think the cat might attack the bird but the cat starts to sing.
http://www.youtube.com/watch?v=SXy6JElmgHU ( 3 singing kitty )
The characteristics is USP at the end where it advertises the 3 phone company. The techniques of the advert are hidden message at the end where it shows the 3 logo. also it has emotional response because it makes us laugh cause the girl is singing with her cat, aslo she is riding around her street when we think she's going somewhere far. The structure of the advert is bit of animation because of the singing cat so it would of had some graphic work done for the advert. The style is humorous because it makes us laugh and a parody of the song. The shots in the advert keep you guessing till the end this is very good for an advert because it keeps you watching till the end. At the end of the advert shows a shot that the girl is only riding around her street.
http://www.youtube.com/watch?v=uxXZ_uEVr9c ( McVities)
The characteristics of the advert are better than others because it has cute kittens in the advert and everyone finds them cute. The techniques of the advert is overt because of the actors is holding a packet of mcvities right at the start of the advert it has some sort of emotional response because makes us go 'Aww'. The sound in the advert is nice and soft suits the advert because the advert has kittens init
Connor
ReplyDelete• Good use of bold to get the key words in
• Can you pull out specific examples of technical codes (camera, sound, editing etc) from each advert and explain how this bit persuades the demographic and psychographic of the target audience to buy the product.
• Your analysis of the adverts needs to be in more detail, explaining why you think they have used these techniques, structures and characteristics. Make sure you can prove each of these things with specific technical codes.
• Can you make sure you discuss the similarities in structures, characteristics and techniques and the differences across the advert and begin to explain why you think these adverts have used these things in similar or different ways.
• The thinkbox section is not in enough detail and needs rewriting in a structured parargrpah rather than in the way you have. Can you explain in much more detail what the thinkbox research said and what types of methods they used to get the research from the audience, then explain the advantages and disadvantages of these different research methods
• Can you explain rate cards and give examples