Clarity of communication- very clear, anchoring( 3g bottum, 4g at the top )
Technical effectives - Sound on the stairs could be better. cuts too fast
impact on audience- funny
Monday 31 March 2014
unit 30 focus group
Fit for purpose - yes, logo was constant
Clarity of communication- very clear, anchoring( 3g bottum, 4g at the top )
Technical effectives - Sound on the stairs could be better. cuts too fast
impact on audience- funny
Clarity of communication- very clear, anchoring( 3g bottum, 4g at the top )
Technical effectives - Sound on the stairs could be better. cuts too fast
impact on audience- funny
Friday 28 March 2014
Thursday 27 March 2014
Friday 21 March 2014
unit 30 assignment 2 Cast and crew
Cast and crew contact sheet:
Sam Nuttall - nuttallsamuel1@gmail.com
josh Patterson - joshpatterson96@gmail.com
Alex Moore - alexthomas171996@hotmail.com
Connor Milligan - connorcareymilligan@hotmail.co.uk
Beth Burns - bethb2264@gmail.com
Matt Benn - mattjbenn@gmail.com
Friday 14 March 2014
unit 30 challenges
Challenges:
Weather
Costumes
Who is doing what:
Director -Beth
Production manger - Connor
Editor - Connor
Cameraman - Josh
Graphics - Beth
Sound - Beth
Actors:
Alex - Gorilla
unit 30 assignment 5
EE
Format
The EE brief is set in quite a formal way but it is also a relaxed. The things that make the brief relaxed is some of the words that they use in the brief. The words that make it informal are words like "Brainstorming, Big Hint and amazing". These words at a relaxed atmosphere because they are not telling you what to do they are telling you what they would like you to do. The brief also has to be quite formal so the company gives you lots of information about them and how they formed and what it is all about. The EE brief is different to the IMB brief because the EE brief is set in quite a relaxed way whereas the IMB brief is set in a very formal way.
How clear is their message is.
Their message on what they want you to do is quite clear to the reader. The brief is clear because they give you lots of bullet points on what they want you to do. They also give you lots of slides where they are telling you how they want you to do it and how they are going to show the advert. The message for the brief is explicit because it wants you to say that the company is good and make it obvious who the advert is about.
How open each brief is for negotiation.
The EE brief isn't telling you exactly what they want you to do. EE tells you what they want from you but they are not telling you how to do it they are letting you do what they want but in your own way. The brief doesn't give you a target audience, they want you to find out who to target yourself and let you target them in a way that you want.
The opportunities that it offers you is that all they are telling you to do is to make sure that people understand what 4G is and why it is so good and to make people realise what else they are able to do with 4G to make them want to get 4G so they have given them some freedom on how they want to make the advert as long as it mentions 4G and what people can do with it.
The brief for EE be to to produce something that tells people how to use 4G and something that would help them to use it and they want us to show all the things that 4G can do and why it has change the way that people can use there mobile phones and the brief for the people is to make it so that people will think that 4G is good so that is the brief.
Barclays
The Barclays brief is very formal very easy to understand the brief is all written and not complicated they are very relaxed about the whole advert idea.their message is very clear they have some bullet points of what they want you to put in the advert and Barclays are very negotiable in the brief Barclays give you some examples how you can do your advert but they are on some level they do want to see certain things in there advert they are not telling you how to do it they are letting us be in charge of how we do it. The opportunities Barclays give you is £200 street vouchers and a place on the ladder, aslo barclays help you get experience and gain more skills
the opportunities that the brief gives you is that it shows you different ways to present an advert and to show it, so it gives you a brief idea on what to do and how you could do it. It also gives you inspiration on how you could present your advert, that you could have a video with bright colours and catchy music that people will remember. It gives a link to the 'dumb ways to die' video as an example. Not only does it give you ideas on what you could do for your advert, it also tells you things that you should not do, things such as
- they don't want the advert to dwell on people and for it to be sad
it also tells you on how you could present your advert and in what form. for example, you could present your advert as an audio which could be on the radio, or you could present it as a print ad which would be in magazines. you may not have used most of these techniques, so this will be an opportunity to learn a new skill. It gives you ideas on how to present your advert to people. it tells you what you should cover and what you could use like a powerpoint or a prezi
IBM
The Format of the IBM pitch is very formal and makes sure that you understand the clear and strict instructions on what they need you to do. But on the other hand the way that the brief is displayed to you with brightly coloured writing and briefs it takes away the formal side of the brief and makes the brief a bit more fun and more enjoyable to make you think that yes they are very strict but they do it in a nice way to get things done. I believe that the brief is not up for that much negotiation because they have a plan and they are going to stick by it by giving strict instructions on what they want and explaining about what they want and therefore giving you the right instructions to give you the information to build on. The Opportunities for me as a media professional is that it will be highly commended that you will be invited to join the ladder of IBM but is guaranteed to give you the experience you will need and a place on the ladder. Furthermore the IBM brief is very focussed on imagining how you and them can change your life in the next 5 years and make life better for everyone using the internet. Further more the brief for IBM give you the information they want you to have they keep it short so theres not too much information to take in compared to the EE brief.
Thursday 13 March 2014
unit 30 and 5
Barclays
The Barclays brief is very formal very easy to understand the brief is all written and not complicated they are very relaxed about the whole advert idea.their message is very clear they have some bullet points of what they want you to put in the advert and Barclays are very negotiable in the brief Barclays give you some examples how you can do your advert but they are on some level they do want to see certain things in there advert they are not telling you how to do it they are letting us be in charge of how we do it. The opportunities Barclays give you is £200 street vouchers and a place on the ladder, aslo barclays help you get experience and gain more skills
The Barclays brief is very formal very easy to understand the brief is all written and not complicated they are very relaxed about the whole advert idea.their message is very clear they have some bullet points of what they want you to put in the advert and Barclays are very negotiable in the brief Barclays give you some examples how you can do your advert but they are on some level they do want to see certain things in there advert they are not telling you how to do it they are letting us be in charge of how we do it. The opportunities Barclays give you is £200 street vouchers and a place on the ladder, aslo barclays help you get experience and gain more skills
Friday 7 March 2014
unit 30 the orangina advert
The orangina advert uses the form of humorous . We know this because there is a guy in a bear costume. the style of the orangina advert is humorous and dramatic we know this because there is a satellite falling to earth and a bear playing tennis . this is shown through the parody of a action movie you can tell by the setting on the beach makes and the intenor of a russian satellite this is not common in a advert and props used and the sound. the characteristics used in the orangina advert are humour i know this by the the guy in the bear suit and and usp joke at the end. the techniques used in the orangina advert is hidden message then it changes the overt then because it makes you laugh because of the bear playing tennis its using emotional responses.
USE THIS STRUCTURE IN MY ASSIGNMENT
USE THIS STRUCTURE IN MY ASSIGNMENT
Thursday 6 March 2014
unit 30 assignment 1
Asa regulates adverts in the UK. The asa's job is to make sure adverts are suitable and they respond to comments on adverts and make sure adverts do what they sat in the advert( advertising codes ). here is 3 rules by the asa; misleading advertising, Harm and offence, and 05 children
these are some of the adverts they have banned or commented on;
http://www.theinquirer.net/inquirer/news/2277722/asa-bans-misleading-samsung-galaxy-tab-adverts
the ASA said it received complaints about two Samsung Galaxy Tab adverts, one on TV and the other online, that said customers would receive a free Samsung tablet or a discount when they upgraded to a high-end Samsungsmartphone.
these are some of the adverts they have banned or commented on;
http://www.theinquirer.net/inquirer/news/2277722/asa-bans-misleading-samsung-galaxy-tab-adverts
the ASA said it received complaints about two Samsung Galaxy Tab adverts, one on TV and the other online, that said customers would receive a free Samsung tablet or a discount when they upgraded to a high-end Samsungsmartphone.
The adverts claimed that users could receive a free Samsung Galaxy Tab 2 10.1 worth £279, or other discounted smartphone devices, when they traded in their old smartphone. The TV ad stated, for example, "Trade up now to a Galaxy Note II and you could get a free Tab 2 or money off selected Samsung products."
However, complaints flooded in after viewers realised that Samsung's offer wasn't quite what it seemed.
At the end of the TV advert, on-screen text said "T&Cs apply, selected smartphones, 16+", while the online ad stated that the product offer was only available for "selected smartphones".
The Asa bans the paddy power pistorius ad after more than 5,000 complaints. ASA has today ordered Paddy Power to immediately withdraw its controversial Oscar Pistorius campaign offering "money back if he walks" this is horrific because people shouldn't be betting on things like this shows no respect for the family of the young women who died. the paddy power advert was one of the most complianed about advert in all time in the uk
The asa said about the sainsburys advert that it was misleading promises The overall message of the ad was that you did not need to shop around to benefit from all of the deals on branded goods at Sainsbury's, Tesco and Asda. We understood that the amount of any voucher for the price difference would be reduced if any of the purchased branded items on offer at Sainsbury's were more expensive at Tesco or Asda, and that in order to achieve the cheapest overall price in these circumstances it would be necessary to shop in different supermarkets.
Advertisers use many different techniques to get the audiences attention such like the hidden message so the advert will grab the attention of the audience with something catchy then right at the end of the advert they will show the product what the advertisers want to advertise.
the 3 advert with the pony dancing uses the hidden message technique also the humourous style we know this because it has a pony dancing so it keeps the audience intrigued until the end and then it will come up with there product what they want to advertise.
The Cillit bang advert is very obvert because it shows the prop is gets straight to the point they want to advertise. The characteristics used in the advert is lifestyle.
Home work task
Who is thinkbox? and what do they do?
thinkbox is the marketing body for commercial TV in the UK, they do a lot of researching and marketing to help the advertisers get the best out of the tv. Thinkbox tell advertising companies when to put adverts on certain times.
what did the thinkbox research tell us about audiences and tv?
it told us that people now are wanting to get more engaged.Viewers can, and do engage with television commercials in a clearly observable way. it also tells us that the audience likes adverts with music in them so they can sing along.
- In between time: often when doing other activities; flit between sets; weekday daytimes
- My time: 'treat' viewing; often alone; mainly women; lunchtimes and late peak
Advantages
its easier to get thinkbox to do the research because they all know about tv adverts and advertising. the advertisers will get the most out of their adverts.
how think box did their research
thinkbox did their research by doing 3,000 person survey. the disadvantages is that people could lie on the surveys. They also put cameras in houses the disadvantages are that the people could act more cause the cameras are there.
BARB - barb os the official source of television viewing figures in the uk. we continually develop new ways of measuring what you and the rest of the uk are watching.
5 Different adverts what have different structures
http://www.youtube.com/watch?v=aKNqojGjT_Q ( yes sir, I will boogie in the office Cadbury's advert )
The Characteristics of this advert is better than others because it has a catchy song and its been researched that if you have a catchy song in a advert the audience is more likely to watch and engage with the advert. The techniques of this advert is obvert because it shows the a fast picture of a Cadburys chocolate bar. Also it has a emotional response because it makes you laugh. The style of the advert is humorous because it makes you laugh and I think its also a parody because the guy in the advert is dancing along to the song. The good use of a close up of the chocolate bar is good it fully shows the audience what the advert will be selling. Then once they do that they turn up the song in the advert to keep the audience engaged with the advert.
http://www.youtube.com/watch?v=jiyIcz7wUH0 ( Apple - iPad Air - TV Ad - Your Verse )
The Characteristics of this advert is lifestyle because it shows a lot of people working, having fun, doing hobbies. Also the characteristics are that it benefits because in the advert it try's showing that the ipad air is something that helps you and you can use it for almost anything. The techniques in the advert is a bit of overt because it doesn't try and sell the product straight away.The structure of the advert feels like a documentary. The advert also has a voice over. Style. The sound of the advert is very real. the advert cuts very well to each scene. The voice over fits in very well with the advert.
http://www.youtube.com/watch?v=XVpsjqsvttA ( FREEVIEW)
The characteristics of this advert is better than others because it has a cat singing cat in it and you don't really see that in a advert. The techniques of the advert is a hidden message, the message was right at the end of the advert because the advertisers know that the audience will watch the advert till the end because its funny. Also it has a emotional responses because it makes you laugh because of the cat and the bird singing to each other. Structure -
The style of the advert is Humorous because the cat and the bird do a duo of a song. The editing of the advert is very good because it has to be good.The shots in the advert fit in with the humour side of the advert for example the shot behind the bird where we can see the cat we think the cat might attack the bird but the cat starts to sing.
http://www.youtube.com/watch?v=SXy6JElmgHU ( 3 singing kitty )
The characteristics is USP at the end where it advertises the 3 phone company. The techniques of the advert are hidden message at the end where it shows the 3 logo. also it has emotional response because it makes us laugh cause the girl is singing with her cat, aslo she is riding around her street when we think she's going somewhere far. The structure of the advert is bit of animation because of the singing cat so it would of had some graphic work done for the advert. The style is humorous because it makes us laugh and a parody of the song. The shots in the advert keep you guessing till the end this is very good for an advert because it keeps you watching till the end. At the end of the advert shows a shot that the girl is only riding around her street.
http://www.youtube.com/watch?v=uxXZ_uEVr9c ( McVities)
The characteristics of the advert are better than others because it has cute kittens in the advert and everyone finds them cute. The techniques of the advert is overt because of the actors is holding a packet of mcvities right at the start of the advert it has some sort of emotional response because makes us go 'Aww'. The sound in the advert is nice and soft suits the advert because the advert has kittens init
Wednesday 5 March 2014
unit 30 advertising deadline 17th of march
overt ( obvious )
Task.
Safestyle uk advert ( obvious )
Cadbury chocolate advert with gorilla playing the drums ( hidden message )
Analyse adverts looking at these things
Characteristics; Techniques Structure
lifestyle. Overt. Form; narrative animation.
better than others. Hidden message. Documentary, talking.
benefits. Emotional responses. heads,stand alone.
usp
Style
Humorous
Dramatic, parody
Task.
Safestyle uk advert ( obvious )
Cadbury chocolate advert with gorilla playing the drums ( hidden message )
Analyse adverts looking at these things
Characteristics; Techniques Structure
lifestyle. Overt. Form; narrative animation.
better than others. Hidden message. Documentary, talking.
benefits. Emotional responses. heads,stand alone.
usp
Style
Humorous
Dramatic, parody
Monday 3 March 2014
unit 6 opinionated blog post.
The big popular games such as GTA, and call of duty are always blamed for the acts of violence caused because they have violence in them but some people like to find something to blame other than them selfs. All these games are a age rating of 18 so if anyone younger playing it can be more effected.
but there are some other examples of video games what are blamed for acts of violence on november 22, 1997, thirteen-year-old Noah Wilson died when his friend stabbed him in the chest with a kitchen knife. The mother of Noah, alleged that her son was stabbed to death because of an obsession with the game Mortal Kombat.
On April 20, 1999,18 year old Eric Harris and 17 year old Dylan Klebold killed 12 students and a teacher in the columbine high school massacre. the two allegedly obsessed with the video game doom.
Here is a link to someone having a oppositional reading on Call of duty Ghosts.
http://www.youtube.com/watch?v=SDzWYYBmNOA
Oppositional reading of Call of duty Ghosts.
In the video he talks about the spawning system he says that its terrible and that he always dies from the bad spawning posititions.He says its bad game to play on your own and that you need friends or a group of people to play with. He gets very frustrated at the game, he thinks the guns in the game are very underpowered so it takes alot of shots to kill a playerand thinks the health is very low so its very easy to get killed. I can see why people can get angry and frustrated at these things but I cant see these things being the blame of people creating violence
Games what have a positive reading on the audience.
FIFA has had a positive reading on some of the audience because its made one person who played the game very well known and get a job going to football matches and making videos on them. but he also makes videos on other games. He has also been in tournaments to play FIFA.
http://www.youtube.com/user/KSIOlajidebt?feature=watch
GTA V (Elders play gta )
https://www.youtube.com/watch?v=KHoOrFdgYR8
This is a surprising audience who likes to play gta. At the start of the video they say they dont want to be playing gta and saying they dont understand why you want to teach kids to steal a car. As the old people play the game their opinions change and they start to enjoy the game and understand why kids play it. Most of the old people have a positive reading.
Also call of duty has a massive impact on the audience because there is a tournament where you can win 1 million pound. So call of duty gives that opportunity to the audience. this will help them finically. i have a preferred reading because I think its a great way to meet new people on also try and get your self known.
http://www.youtube.com/watch?v=8kzJ6gO4nBw
but there are some other examples of video games what are blamed for acts of violence on november 22, 1997, thirteen-year-old Noah Wilson died when his friend stabbed him in the chest with a kitchen knife. The mother of Noah, alleged that her son was stabbed to death because of an obsession with the game Mortal Kombat.
On April 20, 1999,18 year old Eric Harris and 17 year old Dylan Klebold killed 12 students and a teacher in the columbine high school massacre. the two allegedly obsessed with the video game doom.
Here is a link to someone having a oppositional reading on Call of duty Ghosts.
http://www.youtube.com/watch?v=SDzWYYBmNOA
Oppositional reading of Call of duty Ghosts.
In the video he talks about the spawning system he says that its terrible and that he always dies from the bad spawning posititions.He says its bad game to play on your own and that you need friends or a group of people to play with. He gets very frustrated at the game, he thinks the guns in the game are very underpowered so it takes alot of shots to kill a playerand thinks the health is very low so its very easy to get killed. I can see why people can get angry and frustrated at these things but I cant see these things being the blame of people creating violence
Games what have a positive reading on the audience.
FIFA has had a positive reading on some of the audience because its made one person who played the game very well known and get a job going to football matches and making videos on them. but he also makes videos on other games. He has also been in tournaments to play FIFA.
http://www.youtube.com/user/KSIOlajidebt?feature=watch
GTA V (Elders play gta )
https://www.youtube.com/watch?v=KHoOrFdgYR8
This is a surprising audience who likes to play gta. At the start of the video they say they dont want to be playing gta and saying they dont understand why you want to teach kids to steal a car. As the old people play the game their opinions change and they start to enjoy the game and understand why kids play it. Most of the old people have a positive reading.
Also call of duty has a massive impact on the audience because there is a tournament where you can win 1 million pound. So call of duty gives that opportunity to the audience. this will help them finically. i have a preferred reading because I think its a great way to meet new people on also try and get your self known.
http://www.youtube.com/watch?v=8kzJ6gO4nBw
Subscribe to:
Posts (Atom)