Purpose
Synergy= two things combined to make one good thing.
Publicise the video and artists.
product promotion
to get youtube hits.
to develop a fan base.
lyric interpretation
De-Construct
style= a bit like genre
real life footage
shots of fans
timelapse
archive footage.
shots of the stage
conventions
Animation;
this can be variety of flavours such as
stop motion
2d drawn
3d computer animated
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