Treatment
Plot:
Our stop motion motion has a fight theme with a hero, villain and a female victim. The villain has kidnapped the female victim and the hero is trying to save her. It will be set on a city street were the two characters will fight.
Beginning 30 seconds-
This will see the characters meet on the back street. The hero is going to walk onto the street with the sound effect of walking. The villain is going to hear the hero and turn and smile. We will the zoom into the faces of each character and freeze showing there names. We will then see the two characters start to run towards each other and jump to hit each other. The screen then cuts to black.
Middle 30 seconds-
The hero and the villain become tangled in a fight to the death, trading blows with quick cuts and multiple angles to create tension and suspense. The fight will switch between slow motion and normal speed, and at certain points we see freeze frames of the characters i.e. the hero punches the villain or the villain dodges the hero's attack. We will see shots of the female victim looking confused, the camera will also be shot from her perspective as she watches the fight happen. The lens will go in and out of focus to show that she is slipping in and out of consciousness. Then the camera is on the girl as she looks to her side and spots a pole with a dangerously sharp edge.
End 30 seconds-
The third half we see the hero losing the fight to the villain. The hero will be shown on the floor with the villain over him the hero is about to be defeated by the villain. All of a sudden the villains expression changes from menacing to complete shock as he looks down to see a pole piercing through his torso. He falls down to revile the female character standing behind him breathless and falls to her knees. We cut to a shot of her on the side we hear the hero standing up and walk to the woman and he puts his hand out for her and he lift her up and walk of in to the sunset. We cut to the villain who is lay on the floor all of a sudden he open his eyes.
Target audience and genre-
Our target audience are males over the age of 15, this is due to action/fight theme of the animation which stereotypically is watched by males. The animation is aimed at people of 15 because of the violence and blood which we plan to include in the animation. Research shows that when men look to watch a film or a show they look for things like; nudity, sex and violence. When men were asked what do you look for in a film car chases and action scenes were at the top of the list.
This list clearly shows what different genders look for in a film and proves the point of why men would rather watch an action film than a rom com. This is because they have different interests for women and prefer to see a punch rather than a kiss.
When we think 'action', we think of guns, violence, explosions etc. The reason why these aspects are appealing to male audiences is because of the adrenaline feelings that we get from them which creates excitement, and keeps us interested. Some of the top action films that are most popular are things like Terminator, Aliens, Die Hard. These films where so successful because they had interesting narratives as well as the main principals of action films. This results in the film being constantly interesting and not become boring due to it being repetitive. Another appealing aspect of action films which draws in the male audience is female characters. When theres a female involved (preferably good looking), most men will find the film more interesting because theres something attractive to look at.
These are popular films with males 16-25 this supports why we are using the action genre.
Design-
The colours we are going to use are going be dark because this will create a mood for the audience. most action scenes are filmed in the dark so this could be clear the audience something bad is going to happen.The scene will take place on a street on the set there will be broken down cars with smashed windows, street lights, houses and old buildings. The set will have images of derelict buildings stuck to the box, with two broken toy cars at each end of the street, the street lights will be made out clay and lit using after effects. The characters design will be reminiscent of the film sin city, meaning the clothing will be dark and mysterious. We will have fast, loud and intense music over the top. this will add elements of excitement and tension drawing the audience in. We will also have sound effects such as punches, grunts, shouting, footsteps etc. This detail will make out animation that much more realistic.
Analysis of a similar product-
Characters/Set
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